The Chef of Staff was an event held by Samsung to acknowledge their partnership with Fisher House Foundation and to honor American Veterans. The night started off with speeches from Senators and Samsung CEO’s which was followed by a cooking demonstrations by Michelin Star Chefs, Daniel Boulud and Christopher Kostow, using the latest appliances in the Samsung Chef Collection.

Speakers included:
Senator Cory Booker, Senator Deb Fischer, BK Yoon (Samsung CEO), Gregory Lee (President & CEO Samsung Electronics, North America), Ken Fisher (CEO and Chairman Fisher House Foundation)

Michelin Star Chefs, Daniel Boulud (LEFT) and Christopher Kostow (RIGHT), autograph Chef of Staff Programs.

Client: Samsung

Role/Responsibilities: Art Directing, Design, Coordination with Samsung DC, Samsung Korea, and Chef Teams.

Deliverables: Event Brand Guidelines, Program, 4 sets of recipe cards, Monitor content for 4 Samsung TVs placed throughout event, 2’x3’ Poster.

Creative Director: Andrew McClellan (FH)
Designer: Samsung Korea