Innovation Pipeline

Identity Design
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We worked closely with Thesam Foundation to create a sub-brand which united a variety of the organization’s platforms, programs and initiatives under one cohesive visual identity. The project began with a redesign of a variety of their icons and a one-pager. We presented 3 initial directions, informed by a guided brand brainstorm lead by the creative director with our clients. After the client chose my direction, I lead the design, creating the following brand guidelines.