Samsung: Vision for Tomorrow

Identity Design \ Fully integrated Campaign
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Samsung DC’s public affairs team needed to position Samsung, and their DC ofﬁce, as a collaborative partner which thoughtfully contends with social, environmental and economic issues pertaining to Samsung’s products, consumers and technology.

We developed a communications platform targeting policy makers and influencers. With an evolving technology landscape, the campaign required the agility to pivot – and be open enough to address CSR and policy issues like smart health, environment, IoT, education, and beyond.

Instead of a campaign selling products or services, we created a campaign about sharing and encouraging new ideas. Everything was built around showing how Samsung is exploring creative uses for technologies that can potentially solve some of the world’s biggest problems and create opportunities. The campaign highlights Samsung’s investment in technology to add value, advance consumers, and contribute to improving the quality of life.