WGL Timeline Concept

CONCEPTING \ Layout \ Motion graphics

This project, a video showcasing the long and impactful history of our client, was a lot of fun to work on. Since it was an internal video for people already familiar with the brand, we were given some room to play around a bit and push the limits of the brand guidelines. Nonetheless, I still stuck to the brand colors and fonts. However, I decided to show both the technical and human side of the company through the incorporation of blueprints/schematics elements juxtaposed with painterly organic strokes revealing the images. All this was tied together by the typography which captured the idea of energy, hearkening  back to the core of our clients business. Although the client didn’t end up choosing this direction, I think it turned out very well and I’m very proud of this direction!